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Wild Goose Chase

     I am really excited to announce that I have been chosen by Random House as one of the bloggers to review the new book Wild Goose Chase by Mark Batterson of www.evotional.com.  The book comes out August 19th and I will be giving away a copy of the book here on the blog to…

Recent Reads

        I finished reading Breaking the Missional Code by Ed Stetzer tonight. I went through two highlighters in this book, a new record. There is so much great stuff and I highly recommend it as required reading for anyone who wants to help their church reach people. Here are a few of the high points:…

Next Book 052608

       I have been looking forward to starting They Like Jesus But Not The Church for awhile now.  I first ran into Dan Kimball at the first National Pastor’s Convention in San Diego where I helped lead worship.  I sat in on one of his classes and was enthralled.  I really connect with Dan’s work…

Cross-Selling

I just finished reading Your Marketing Sucks and wanted to convey something stuck out to me from one of the final chapters.  In the chapter entitled "Pick the Low Hanging Fruit" we encounter the term "cross-selling."  Cross-selling basically means that you try and sell another product to an existing customer.  This idea struck me because…

Book of the Week 052508

       I have reading Your Marketing Sucks by Mark Stevens this week.  Stevens uses this book to discuss his idea of Extreme Marketing.  The book begins as Stevens discuss how many companies waste their money on marketing with no goal or metric to measure the success of the marketing.  I have blogged before about metrics…

There’s a Stirring

       I am about a third of the way through Pop Goes the Church by Tim Stevens of Granger Community Church.  I am really enjoying the book and identify with what Tim has to say about engaging our community through popular culture.  I think that most church people have so disengaged with culture that they…

Meatball Sundae

     I picked up the new Seth Godin book Meatball Sundae today.  If you aren’t familiar with Seth’s work and you are in the idea, church, or marketing business then I can’t recommend his books enough.  Here is a video of Seth speaking at a conference a few years ago.  Enjoy.

A Work of Heart

       We are starting a new book study over at the Book Blog.  The book is A Work of Heart: Understanding How God Shapes Spiritual Leaders.  Click over to the blog and check out the study introduction.  This a study for anyone who wants to learn how God has shaped their heart for leadership.  This…

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