Marketing & E-commerce Executive · Oklahoma City

Jeremy
Davidson.

I turn community into customers, then build the systems that make it repeatable.

I've launched fiber in 65 communities across Oklahoma, Texas, Arkansas, Wyoming, North Dakota, South Dakota and Minnesota, writing the go-to-market playbooks and leading the e-commerce, integrated marketing and field marketing teams behind them. Today I lead e-commerce and field marketing at Dobson Fiber, where I build AI-powered marketing operations that do the work of a much larger team.

See the work LinkedIn ↗
Portrait of Jeremy Davidson
Director of E-commerce, Dobson Fiber
65communities launched on fiber across seven states
+30%sales-to-budget in my first year at Dobson Fiber
4,400+social posts a month, published for under $30
$900Kfield-marketing budget led across 100 cities
140+staff and volunteers led: 40+ full-time, 100+ volunteer
800K+YouTube views in October 2026, up from 1,756 the month before

About

I'm a deep generalist. I build, refine and grow, and the roles I take on tend to get bigger than the job description.

That range comes from a liberal arts education and a habit of reading widely across disciplines. It helps me pick up the signals in the noise that others miss, find the friction points in a customer journey or a team's workflow, and turn that friction into traction that moves the needle.

My career has run on two tracks at once. Inside fiber and broadband companies, I've launched service in 65 communities across seven states, written the GTM playbooks for those launches, and led e-commerce, integrated marketing and field marketing teams. In my own firm, Mission in Motion Design, I've spent nearly two decades serving Oklahoma cities, chambers and nonprofits as a webmaster, public information officer and, for a season, interim chamber president.

What connects the two is a belief that the best marketing starts with neighbors. I listen to what communities are already saying, turn it into plans leadership can act on, and then automate the repeatable parts so the team can spend its time on people.

Go-to-market & growth

Repeatable GTM launch playbooks, acquisition and retention strategy, e-commerce buy-flow performance, sales enablement and executive reporting.

Community & partnerships

Chambers, municipalities, HOAs, property owners and civic leaders. Events, sponsorships, ribbon cuttings and brand ambassador programs.

Marketing technology & AI

Claude skills and MCP, Airtable and HubSpot automation, generative video and voice, and data pipelines that put a whole campaign on one screen.

Portfolio

Selected work from Dobson Fiber

Seven recent builds, from integrated field marketing, an interactive HubSpot landing page and AI workflows that run a fiber launch from one prompt to multi-channel campaigns with hundreds of assets.

The loop

  1. Read intentAddress checks, abandoned carts and last week's orders in Looker Studio
  2. Target & enrichClaude and HubSpot build clean, deduplicated, opted-in lists
  3. Knock the warm doorsHot leads pinned in Spotio for the door-to-door team
  4. Follow up fastSMS, email and calls in sequence, then a rest period
  5. Report automaticallyVisit results back in HubSpot, with results artifacts for leadership
Integrated field marketingDobson Fiber · Oklahoma & Arkansas

Field marketing with a digital backbone

Field marketing usually lives on clipboards and spreadsheets. I connect it to HubSpot, Spotio and Claude so online intent decides where reps knock, every missed door gets a fast follow-up, and every visit lands on the same customer record. Four daily and weekly plays run it.

HubSpot CRMHubSpot SMS & emailSpotioLooker StudioClaudeClaude artifacts
Guardrails built into every play
  • Field-sales leads and existing customers are never pulled into prospect journeys, and nobody is double-worked.
  • Opt-ins are set before any text, and each contact gets one sequence, then a cooldown of up to 60 days.
  • Channels take turns: text, email and a call each do one job, in order, never all at once.
  • Agent-run plays send me a run report to review, so the automation does the work and the judgment stays human.

The plays

Cover slide: Hot leads, on the map
DailyField sales

Hot leads, on the map

Yesterday's online shoppers, address checks and abandoned carts, become today's doors, dropped into Spotio as color-coded Hot Leads so reps knock the warmest homes first.

Looker StudioHubSpotSpotio
Cover slide: Nobody home? We'll text.
Same dayField to digital

Nobody home? We'll text.

A Spotio-to-HubSpot integration turns every not-home, revisit and "give me a week" into a text and email within minutes, then two more touches and a rest.

SpotioHubSpotSMS + email
Cover slide: Last week's lurkers
DailyRe-engagement

Last week's lurkers

Serviceable neighbors who re-checked an address and left get a text at 8:45 AM, an email that morning, a second text two days later, and a hand-off to the call team.

Looker StudioClaudeHubSpotCalls
Cover slide: Your street is switching
WeeklyNeighborhood marketing

Your street is switching

Claude finds the streets and apartment communities where orders clustered last week and enrolls the opted-in neighbors in a timely "your neighbors just switched" journey.

Looker StudioClaudeHubSpot
The Dobson Field ClubCampaign + HubSpot web build · Oct 2026

Every internet nuisance meets its match.

A seven-month residential campaign that gives buffering, dead zones, data caps and fine print a face, then sends each one packing. One marketer working with Claude built and shipped all of it in four working days: a custom HubSpot landing page, an email and text drip, direct mail, paid social by market and 910 scheduled social posts.

Visit the Field Club ↗
The Field Club hero in a Dobson Fiber cap and polo
The HeroShows up with 100% fiber, unlimited data, free installation and an eero WiFi 7 router included.

The villain roster

  • K.O.WiFi Gremlin, a Field Club villain

    WiFi Gremlin

    Dead zones and room-to-room frustration

  • K.O.Benny Buffer, a Field Club villain

    Benny Buffer

    Loading wheels at the worst possible moment

  • K.O.Cable Guy, a Field Club villain

    Cable Guy

    An installation that creates more questions

  • K.O.Promo Peat, a Field Club villain

    Promo Peat

    A tempting headline with a complicated next chapter

  • K.O.Fine Print, a Field Club villain

    Fine Print

    Conditions that make choosing internet exhausting

  • K.O.Glitchy Ghost, a Field Club villain

    Glitchy Ghost

    Frozen calls, stutters and unpredictable connections

  • K.O.Data Cap, a Field Club villain

    Data Cap

    A meter hanging over the whole household

  • K.O.On Hold Hank, a Field Club villain

    On Hold Hank

    Getting help becomes a second problem

4working days, first prompt to fully shipped
910dated social posts, plus 61 carousels
502videos rendered in code, 138 with voiceover
16HubSpot emails and texts in an 8-step drip
741images and videos hosted in HubSpot
0new automations needed to schedule it
How it was built
Built with HubSpotAirtableClaudeAnthropicChatGPTZernio
  • Page first. Claude designed and published the landing page as a custom HubSpot template, fixing the headline, proof points and CTA before any other asset was made.
  • Reasons to come back. Field Club Crossing, a free arcade game with Facebook score sharing and tracked challenge links, plus printable activity books and a weekly Brand Champions leaderboard refreshed through HubSpot.
  • Creative at scale. One post sheet feeds 22 data-driven templates, so a copy change re-renders every square, tall and 4:5 version.
  • Email and SMS in HubSpot. Claude cloned, rewrote and published 8 emails and 8 texts and wired the workflow, with a 30-day hold so contacts never get two nurture streams at once.
  • Paid social by market. 66 Facebook offer ads across 8 offer groups, each reading the current offer from Airtable so a price only shows where it's real.
  • Direct mail. 16 USPS-ready postcards, each with its own tracked QR code reporting back to HubSpot.
  • Human in the loop. Nothing sends or goes live without an explicit go-ahead.
Cover slide: 4,400+ social posts a month for under $30
Marketing operationsPublishing engine

The Socializer

A social publishing engine built on Airtable, Zernio and Claude. The marketing team works in one base; campaigns are rows, not code, and the whole day is scheduled before 5 AM.

4,400+posts per month
~90%lower publishing cost
92live content pillars
388carousels in rotation

October 2026 results

6,916posts and videos published across Facebook, Instagram, LinkedIn, TikTok, X and YouTube, per HubSpot
800K+YouTube views, up from 1,756 in September
5,200+hours of YouTube watch time, up from 4
AirtableAirtable AutomationsHubSpot Files APIZernio APIClaude + MCP
How it works
  • Replaced 27 Zapier zaps (over $300 a month) with one API call per post through Zernio, for under $30 a month and more than $3,200 saved a year.
  • Two config tables (28 campaigns, 184 post slots) tell one script what to publish, which sidesteps Airtable's 50-automation limit.
  • Copy and creative live in separate fields, so new art replaces old art without redrafting or rescheduling.
  • New automations and code-rendered video, published through Claude and Zernio, took YouTube from 4 hours of watch time and 1,756 views in September to more than 5,200 hours and 800,000+ views in October.
  • Platform rules are written into the script: vertical creative only on TikTok and Shorts, images only on Google Business, titles for YouTube.
Cover slide: One prompt. A whole fiber launch.
AI workflowEvergreen Terrace Apartments, McAlester

One prompt, a whole fiber launch

I turned our neighborhood and apartment launch playbook into a reusable Claude skill. Give it a property address or engineering's list of newly serviceable homes, and it packages the entire launch.

1input: an address or home list
6launch steps automated
3audiences on one launch map
8deliverables per launch
Claude skillHubSpot CRMSocial channelsBrand guide
What it delivers
  • Finds the households who already asked for service and enrolls them in the launch welcome campaign.
  • Designs on-brand map posts for residents, businesses and property owners, plus a neighbor-review carousel and animated launch video.
  • Produces a door-knock list for the field team and a branded summary for leadership.
  • Stops for approval before anything is sent or published, protects existing customers from re-marketing, and maps streets rather than individual homes.
Cover slide: Our neighbors are already telling our story
Community listeningFirst run: Duncan, Oklahoma

Every word from the neighborhood thread

When someone in a local Facebook group asks "who has the best internet?", the answers are the most honest market research a provider can get. This Claude skill reads every comment from one pasted link and routes it to the team that needs it.

38/38comments read, none missed
20recommended Dobson, 2× the next provider
17neighbors thanked by the brand page
1 dayfrom thread to live carousel and reel
ClaudeChromeAirtableZapierHedraZernio
How it triages
  • Fans get a personal thank-you, warm leads get a link to check their address, and at-risk customers go straight to the Retention Manager.
  • Leadership and sales get a 48-hour recap of each provider's share of recommendations.
  • Quotes stay word for word (first name and last initial only) and become a nine-slide carousel and a voiced reel, posted only with approval.
  • Every town adds to a living market map of competitor mentions and recurring themes.
Cover slide: Press play. It just plays.
Campaigndobson.net/streaming

Press play. It just plays.

A streaming campaign for Oklahoma and Arkansas households that dressed every ad like the apps people love: player scrubbers, "Are you still watching?" prompts and live score bugs, with fiber as the reason the show never stops.

300+ready-to-run assets
120videos hosted
8colorways, one system
30voiceovers
Claude DesignHubSpotHedraAirtable
What shipped
  • 60 social posts, 60 animated loops, 60 voiceover videos and 60 carousel slides, plus 20 CTA end screens and 14 five-star review images.
  • Data-driven Claude Design components: one post sheet feeds every format.
  • A new landing page, share card and campaign email, with address checks tracked in HubSpot.
Cover slide: Work From Home campaign brief
Campaigndobson.net/work-from-home

Work From Home

A 24-post, multi-channel campaign for remote workers. Each piece names a real work-from-home moment in two lines, the problem and then the fix, built as a system instead of 500 one-offs.

500+assets from one landing page
288carousel pages
48voiceover videos
7colorways
Claude DesignHubSpotHedraAirtableUSPS print
Beyond social
  • Landing page built first in HubSpot so every asset had one destination.
  • Email GIFs, three USPS postcards with tracked QR codes, LinkedIn covers and keyboard-shortcut wallpapers for 10 work apps.
  • Cutout photography so backgrounds take the brand gradient while people stay in full color.
10+ yrs

City of Harrah

Webmaster and Google Workspace administrator, starting as the IT vendor who built City Hall's server and workstations.

Interim

Choctaw Chamber of Commerce

Served as interim president through an extended executive search; built chamber management systems in Airtable.

PIO

City of Shawnee

Public information officer, plus print and digital community guides for chambers across central Oklahoma.

Experience

Where I've led

Jan 2025 – PresentOklahoma City, OK

Director of E-commerce

Dobson Fiber

  • Lead e-commerce and integrated marketing for new fiber markets, aligning marketing, sales, operations and agencies around local go-to-market playbooks.
  • Lead field marketing, directing the work of a Field Marketing Manager and a Marketing Specialist, and integrating field activity with HubSpot email, SMS and automated reporting.
  • Raised sales completion 23% in six months and sales-to-budget 30% in year one through integrated social, email, SMS, call center, paid and door-to-door outreach.
  • Designed gen-AI campaigns that doubled the one-day sales record and hit the e-commerce sales plan for the first time on record.
  • Built HubSpot lifecycle automations, SEO and GEO programs, and AI-assisted competitive research.

Mar 2022 – Jan 2025Denver, CO

Community Marketing Manager

Bluepeak Fiber

  • Led field marketing and community engagement for fiber launches in 25 new markets.
  • Built a brand ambassador team and managed a $900K budget, coordinating with Sales, MDU, Business and Operations across 100 cities.
  • Created the community marketing database, KPIs, UTM and QR tracking, and leadership dashboards.

Sep 2021 – Mar 2022Rye Brook, NY

Senior Marketing Manager

Vyve Broadband

  • Led hyperlocal marketing across 180+ communities in Oklahoma, Texas, Arkansas and Louisiana.
  • Owned chamber and community-partner relationships; the visibility of this work led to a direct offer from Bluepeak's Chief Commercial Officer.

Jan 2018 – Sep 2021Shawnee, OK

Marketing Director

Shawnee Forward

  • Beat fundraising targets by more than 25% year over year and reported membership results monthly to the board.
  • Ran large annual community events and the chamber's community leadership program; built automations for 1,200+ posts a month.

Sep 2009 – Jan 2018Harrah, OK

Executive Pastor & Center Director

Harrah Church

  • Led 40+ full-time paid staff and 100+ volunteers across multiple campuses, overseeing operations, finance, IT, production and childcare.
  • Average attendance grew from 450 to more than 1,200 while I oversaw operations.
  • Directed a child care center that held National Accreditation Commission (NAC) accreditation from the Association for Early Learning Leaders, the highest national accreditation available, and grew its enrollment 40% while improving its financial performance.

Sep 2008 – PresentOklahoma City, OK

Founder & Owner

Mission in Motion Design

  • Communications, PR, web and operations support for municipalities, chambers, nonprofits and small businesses across Oklahoma.
  • Built 100+ websites, including a national e-commerce site for an office supply and furniture company.

Toolkit

AI & automation

Claude + MCPClaude DesignChatGPTGoogle Veo 3HedraZapierZernio

CRM & operations

HubSpotAirtableMonday.comAsanaGoogle WorkspaceOffice 365

Web & creative

WordPressSquarespaceAdobe Creative SuiteCanvaVideo productionSEO / GEO

Education

Master of Administrative LeadershipUniversity of Oklahoma, Norman
Bachelor of ScienceUniversity of Central Oklahoma, Edmond

Grounded in the liberal arts and kept current through active, multidisciplinary reading and study.

Fractional & consulting

Bring this playbook to your team

Through Mission in Motion Design, I take on a limited number of fractional and consulting engagements with fiber marketing teams and organizations ready to put AI to work.

For fiber providers

Fractional fiber marketing leadership

Senior marketing leadership for fiber teams that are launching markets faster than they can hire.

  • GTM launch playbooks for neighborhoods, MDUs and business
  • E-commerce buy-flow and conversion strategy
  • Field marketing, ambassador and community programs

For marketing teams

AI-based ways of working

Practical changes to how your team plans, creates and ships, with people approving what goes out.

  • Workflow audits that find the repeatable work
  • Team training on Claude and generative creative
  • Guardrails for brand, privacy and approvals

Custom builds

Claude skill development

Custom Claude skills like the fiber launch and community listening skills above, built around your playbooks and brand.

  • Skills connected to HubSpot, Airtable and social channels
  • Human-in-the-loop checkpoints built in
  • Documentation and handoff so your team owns it

Advisory

Marketing operations consulting

An outside view on your martech stack, reporting and automation.

  • HubSpot and Airtable architecture and automation
  • Publishing engines that scale content without adding cost
  • Dashboards and KPIs leadership will actually use

Contact

Let's build something neighbors notice.

I'm glad to talk about marketing leadership, a fractional or consulting engagement, a custom Claude skill, or how AI can change what a small team can ship.

LinkedIn ↗